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Alternative Text
Instagram uses automatic object recognition software to make a best guess at writing alt-text for posts. While helpful, it is not always accurate.
Example of images not loading on Instagram with only automated alt-text visible.
Adding alt-text to new posts.
- Start the process of uploading a new photo to Instagram.
- Edit the image, add filters, click next.
- At the bottom of the next screen (where a caption is written) click on Advanced Settings.
- Under Accessibility, tap on Write Alt Text.
Adding alt-text to existing posts
- Go to the photo and tap the three-dot (...) menu icon in the top-right.
- Tap Add Alt Text in the bottom right.
- Write the alt text and tap Done.
Video Captions
Any video posted to a story, IGTV, or post must have captions. Instagram only suports open captions (text added directly or "burned in" to the video that cannot be turned on and off). If your video has speaking parts or music captions need to be added. Captions should be synchronized and matched to the spoken words. If your video is short use video editing software to add video captions. Follow DCMPs captioning key for caption style techniques and guidlines.
Captioning software suggestions:
- Mac: iMovie, Final Cut Pro, Adobe Premiere, Headliner.app
- Windows: Windows Movie Maker, Adobe Premiere
- iPhone/iPad: iMovie, Adobe Premiere Rush, Apple Clips, Cliptomatic