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How to make Bowdoin Instagram content accessible: add your own alternative text on new posts (Advanced Settings > Accessibility > Write Alt Text) and on existing posts (the three-dot menu > Add Alt Text), since Instagram's automatic alt-text is not always accurate; and caption videos, remembering that Instagram supports only open (burned-in) captions. Lists captioning software by platform and links the DCMP Captioning Key. For Bowdoin staff managing Instagram accounts.

What alternative text (alt-text) is, why it is required for images on Bowdoin webpages, and how to write it well in Cascade CMS. Covers being descriptive and concise, avoiding "image of," handling images that contain text, functional (linked) images, and decorative images, with before-and-after examples. For Bowdoin website editors and content contributors.

Best practices for making Bowdoin social media posts accessible: add alternative text to images, caption videos, place hashtags and mentions at the end of a post and write multi-word hashtags in CamelCase (#BowdoinCollege), use meaningful link text, use emojis sparingly because screen readers read each one aloud, and keep good color contrast. For Bowdoin staff and departments managing social media accounts.