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Bowdoin's captioning policy (effective July 1, 2020) and the tools for meeting it: video should be captioned to at least 99% accuracy and audio-only content should have a transcript. Covers editing YouTube auto-captions, captioning Panopto videos (contact Paul Benham), professional captioning through Rev (contact Juli Haugen, ~5 business days), and transcribing Zoom cloud recordings. For Bowdoin website editors and content publishers.

How to make Bowdoin Instagram content accessible: add your own alternative text on new posts (Advanced Settings > Accessibility > Write Alt Text) and on existing posts (the three-dot menu > Add Alt Text), since Instagram's automatic alt-text is not always accurate; and caption videos, remembering that Instagram supports only open (burned-in) captions. Lists captioning software by platform and links the DCMP Captioning Key. For Bowdoin staff managing Instagram accounts.

What alternative text (alt-text) is, why it is required for images on Bowdoin webpages, and how to write it well in Cascade CMS. Covers being descriptive and concise, avoiding "image of," handling images that contain text, functional (linked) images, and decorative images, with before-and-after examples. For Bowdoin website editors and content contributors.

Best practices for making Bowdoin social media posts accessible: add alternative text to images, caption videos, place hashtags and mentions at the end of a post and write multi-word hashtags in CamelCase (#BowdoinCollege), use meaningful link text, use emojis sparingly because screen readers read each one aloud, and keep good color contrast. For Bowdoin staff and departments managing social media accounts.

How to use color accessibly on Bowdoin webpages: never rely on color alone to convey information, and ensure text has enough contrast with its background (at least 4.5:1 for normal text and 3:1 for large text). Includes a good-versus-poor contrast example, tips for text over images in Cascade, and links to the WebAIM and Siteimprove contrast checkers. For Bowdoin website editors.

How to write accessible link text on Bowdoin webpages. Explains why screen reader users navigate links out of context, so generic phrases like "click here" and "read more" should be avoided in favor of link text that describes the destination, and why a raw URL makes poor link text. Includes before-and-after examples. For Bowdoin website editors.