Creating Accessible Links

Questions

  • How do I make links on my webpage accessible?
  • Why is "click here" considered poor link text?
  • What makes good, accessible link text?
  • How do screen reader users navigate the links on a page?
  • Should link text describe where the link goes?
  • Should I use the full web address (URL) as link text?

Environment

This article applies to Bowdoin website editors and content contributors creating links on Bowdoin webpages in Cascade CMS.

Resolution

Why link text matters

Screen reader users often pull up a list of all the links on a page and jump between them out of context. When that happens, link text like "click here" or "read more" gives no information about the destination. Meaningful link text makes your page easier to navigate for everyone.

Write descriptive link text

  • Describe the destination. The link text alone should make clear where the link goes or what it does.
  • Avoid generic phrases such as "click here," "read more," "learn more," and "this page."
  • Don't use a raw URL as link text. A screen reader will read the whole address character by character.
  • Keep it concise. Link only the words that describe the target, not an entire sentence.

Examples

Instead of a vague link:

  • To read the admissions requirements, click here.

Write link text that describes the destination:

  • Review the admissions requirements before you apply.
Tip: Read your link text on its own, with no surrounding sentence. If it still tells you where the link goes, it is good link text.

Additional Help

If you need further assistance, you have several options:

  • Bowdoin Bot: Chat with Bowdoin Bot directly from any KB page for instant answers.
  • Phone: Call the Bowdoin College Service Desk at (207) 725-3030.
  • In person: Visit the Tech Hub in Smith Union during business hours.
  • Submit a ticket: Request assistance through the Service Catalog.

Additional Resources

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