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What alternative text (alt-text) is, why it is required for images on Bowdoin webpages, and how to write it well in Cascade CMS. Covers being descriptive and concise, avoiding "image of," handling images that contain text, functional (linked) images, and decorative images, with before-and-after examples. For Bowdoin website editors and content contributors.

How to use color accessibly on Bowdoin webpages: never rely on color alone to convey information, and ensure text has enough contrast with its background (at least 4.5:1 for normal text and 3:1 for large text). Includes a good-versus-poor contrast example, tips for text over images in Cascade, and links to the WebAIM and Siteimprove contrast checkers. For Bowdoin website editors.

How to write accessible link text on Bowdoin webpages. Explains why screen reader users navigate links out of context, so generic phrases like "click here" and "read more" should be avoided in favor of link text that describes the destination, and why a raw URL makes poor link text. Includes before-and-after examples. For Bowdoin website editors.